Google Ads Are a Tried and True Lead Generation Engine for Senior Living.

When it comes to finding the best senior living options for their loved ones, families today are increasingly turning to the power of the internet. It’s crucial that your community maintains a better online presence compared to your competitors.

Google Ads Management can help you reach potential residents who are actively searching for senior living options online. By bidding on relevant keywords, you can ensure that your ads appear at the top of search results when someone searches for terms related to senior living in the area where you community is located. This can be particularly effective for seniors and their families who are researching senior living options online. With Google Ads, you can also target specific demographics, locations, and interests to ensure your ads are reaching the right audience.

Request A Free Trial See Pricing

senior-living-leads-google-ads-for-senior-living-hero-image

Our Google Ads Process

google-ads-for-senior-living-elderly-with-adult-daughter

Analyze.

Our PPC team will analyze your website for content and assets that can be used for our lead generation campaigns. We typically love to see content-rich blog posts and helpful PDF guides for new prospects to download as a lead magnet. These assets will result in identifying existing landing pages or creating new ones to use in Google Ads.

google-ads-for-senior-living-with-the-help-of-senior-living-leads

Initialize.

With your assets prepared, our team will then create a conversion-focused keyword list and draft ad copy tailored to your website’s landing pages in order to achieve the best quality score possible and to deliver the best ad experience to new users, leading to clicks, tours and move-ins at a much lower cost than the large lead aggregators.

google-ads-for-senior-living-elderly-couple-meeting-salesman

Optimize.

Once we have launched our initial pilot campaign, we’ll begin our data-driven PPC optimization process to discover what keywords and landing pages are bringing you the most traffic and leads, and optimize for these results. Equally as important, but often overlooked, we will be able to determine the keywords that are bringing in disqualified leads and eliminate those.

google-ads-for-senior-living-happy-elderly-couples

Visualize.

View the live results of your lead generation campaign performance via Looker Studio reports, custom-created for your business to ensure all of your marketing questions can be easily answered at any time with just a single glance.

Trusted By 100+ Senior Living Communities

+214%

Increase In Lead Volume

-94%

Decrease in Cost-Per-Lead

+200%

Increase In Lead Volume

+930%

Increase in Paid SQLs

Frequently Asked Questions

Google Ads provide extensive control over ads and budgets, enabling users to customize ads as needed. The platform offers diverse ad formats. Advertisers bid on keywords, create ads, and pay when users click. Ad rank determines ad position based on bid and quality. Budgets are set, and performance is tracked for optimization.

This approach facilitates scalable budgets and results-oriented advertising, allowing advertisers to allocate resources efficiently and optimize their campaigns for better performance. Additionally, Google Ads provides robust tools for monitoring and analyzing campaign metrics, enabling advertisers to make data-driven decisions and refine their strategies for maximum effectiveness.

Google Ads benefits senior living communities by increasing visibility through top search results, enabling targeted advertising for specific demographics, offering cost-effective budgeting based on pay-per-click, providing measurable results via detailed analytics, and granting a competitive edge in markets where many competitors do not utilize Google Ads.

Results from Google Ads vary based on factors like industry competition and campaign optimization. Initial impact can be immediate, with increased website traffic and clicks. Long-term success requires ongoing refinement, testing, and optimization, potentially taking weeks or months. Patience and continuous improvement are key to achieving optimal outcomes.

However, due to our experience in the senior living sector, we have learned what does and does not work and have spent time refining our campaigns. All of this experience has given us a track record of providing very quick results such as a 300% increase in MQLs in the first month.