Senior Living Is All We Do
We all know how expensive other lead aggregators can be ($9k per move-in), but it doesn’t have to be that expensive. Whether it’s Assisted Living, Memory Care, Independent Living, or something else, we’ll customize our approach to ensure you attract the right audience and generate high-quality SQLs that drive tours and move-ins month after month. And for a lot less than $9,000 per move-in!
Our Multi-Touch Process
Searching for a home for a loved one can be a long, time-consuming process involving multiple searches and engagements. At its core, our strategy centers around targeting the same people with different ads and landing page experiences depending on their individual stage in their buying journey. We do this by using remarketing to previous visitors in Google and using remarketing lists on Facebook. The results? The conversion rate is usually 2x – 3x greater than traditional top-of-funnel PPC ads while the cost per lead is cut in half.
Phase One: Awareness & Discovery
In phase one, prospects are unaware of your community and that is the primary thing we seek to change. Our goal here is to use engaging top-of-funnel content to get ads in front of these users, which helps to filter out users based on interest and intent and to make the prospect aware of the community. This can be achieved in multiple ways; through brand awareness ads on Facebook, through non-skippable bumper ads on YouTube, or top-of-funnel keywords in Google Search, to list a few examples. It’s important to note that some prospects at this stage might still be unaware that they even need your services or that a solution to their problem exists.
Phase Two: Engagement & Conversion
In phase two, the prospect has seen an ad (or multiple) from you on various platforms and now is curious about who you are specifically or they have now been educated to the point where they have a more informed search query. Prospects in this stage are typically always using Google Search as they are now seeking information. The goal at this phase is to provide the most relevant information and best customer experience we can to answer those queries. Examples of prospects in this stage are when users are searching on Google Search specifically for your community’s name or looking for a direct service you offer like “Memory Care Near Me” or “Assisted Living”
Phase Three: Remarketing & Nurturing
In phase three, our prospect knows who you are, they are aware that they have a need for your services, but now they need to be convinced that your community is the perfect one for them or or their loved one. The goal of this phase is to remove all doubt from the prospect and help them not to see your community as one of a few options but as the only option. At this point in the buyer’s journey is where the verbiage switches from focusing on community features to focusing on benefits. This is often the longest phase so all marketing channels should be working in unison to help guide the prospect down the funnel towards conversion. The prospect will typically stay in this phase until they opt out or become a lead.
Trusted By 100+ Senior Living Communities
4x
More SQLs
+75%
Lower Cost Per Move-In
+300%
Click-Through Rate on Ads
5x
Return On Ad Spend
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