Google Ads and Facebook for Senior Living.
With more than 25+ years of experience, we have extensively researched and fine-tuned our approach to Pay-Per-Click and Social Media advertising to ensure optimal results month after month and generate the best ROI. From specific keywords to compelling ad copy and tailored landing pages, we leverage our senior living industry expertise to create campaigns that resonate with your prospective residents and their families, all while showcasing your community’s unique needs and personality.
Why Google Ads & Facebook?
Google Ads & Facebook allows senior living communities to target their ads to specific audiences based on demographics, interests, and what they are searching for online at the exact time and location they are searching. This means that you can show ads to people who are looking for exactly what you have to offer and are most likely to be interested in your products or services.
Senior living communities can benefit from using Google Ads and Facebook for a variety of reasons, including: increased visibility, measurable results, targeted and cost-effective advertising, providing communities with a competitive advantage.
Meet Our Executive Team
Lynsey Hurley
Google Ads Director
With a background in non-profit programs, including work with the Alzheimer’s Association, assisting families during the decision-making process for transitioning into senior living, Lynsey brings invaluable insights into consumer behavior.
Leveraging this expertise, she crafts advertising strategies that prioritize helping senior living companies attract residents while helping them to provide quality information to better serve families researching senior living options.
Nick Butler
Facebook Ads Director
Coming from the local marketing agency world, Nick understands how to market individual communities without losing sight of the larger picture. After spending time in each sector of digital marketing, Nick found his sweet spot as a Facebook PPC expert and began helping businesses increase their lead flow.
Today he continues this work along with helping businesses of all sizes capture better analytics data, enabling them to access deeper insights that help evaluate multi-channel marketing performance.
Joe Welusz
Sales Director
Joseph (Joe) Welusz brings over 25 years of dynamic sales and marketing expertise to the table. His extensive professional journey includes esteemed roles in renowned companies such as Alamo Car Rental, Terminix, and Liberty Mutual.
Joe’s career trajectory took an entrepreneurial turn when he co-founded Accularis Marketing Solutions in 2013, where he served as a Partner overseeing Operations and Sales.
As Director of Sales, Joe Welusz is poised to leverage his wealth of experience and strategic acumen to drive forward-thinking sales initiatives and propel the organization to new heights of success.
Bill Faughnan
Senior Google Ads Advisor
Bill Faughnan is a seasoned professional whose journey began humbly, working in the kitchen of a Senior Living Community in Freehold, NJ, where he developed a profound understanding and appreciation for the industry.
Bill’s expertise in digital marketing blossomed when he started working with Google Ads in 2002. He founded ClosedOpp in 2014, a company dedicated to providing cutting-edge digital leads for clients.
A graduate of Rutgers University, Bill is currently a Senior Google Ads Advisor for SeniorLivingLeads.com and continues to revolutionize the way senior living communities connect with potential residents online.
Will Your Community Be The Next We Help Grow?
We look at over 200 individual data-points & metrics and provide you with a comprehensive analysis of every problem area in your campaign.