case study
The Arbor Company
Google Ads & Facebook Ads
Our Results By The Numbers
+135%
Increase In Lead Volume
(14 to 33 MoM)
-71%
Decrease in Cost Per Lead
($611.96 to $172.34 MoM)
+301%
Increase In Conversion Rate
(0.75% to 3.01% MoM)
The Problem
The client had experience in running Google Ad campaigns through a previous agency. Despite receiving leads, they wanted to address the number of unqualified (poor quality) leads. The client defined poor quality leads as prospects living outside of the radius area, not meeting age or financial requirements, not ready to move or people looking for over 55+ communities.
The Solution
Following our 3-Step System, our team created campaigns on Facebook, Google, and YouTube that focused on brand awareness, customer education, and lead nurturing to move prospects through each phase of the buyer’s journey.
At each phase, different ads and landing pages were served to prospects searching for the company’s brand or care options, providing the prospect with a unique experience during every engagement.
The Results
By focusing on the unique characteristics of prospects within the Senior Living vertical and using our 3-Step System, these changes resulted in a significant increase in quality leads and a lower cost per lead, all within the first 30 days of engagement and without increasing the monthly ad budget.
Will Your Community Be The Next We Help Grow?
We look at over 200 individual data-points & metrics and provide you with a comprehensive analysis of every problem area in your campaign.