case study
The Tradition
Senior Living
Google Ads & Facebook Ads
Our Results By The Numbers
+443%
Increase In Lead Volume
(233 to 1,267)
-93%
Decrease in Cost Per Lead
($320.77 to $22.04)
+2183%
Increase In Conversion Rate
(0.31% to 7.08%)
The Problem
Tradition Senior Living had previously worked with a local agency for their Paid Search and Paid Social campaigns but struggled to get the quality and quantity of leads they were looking for. Things were so bad that The Tradition’s sales team had reached the point where they dreaded having to contact leads that came from their digital channels because they knew prospects would be unqualified.
Without any quantifiable measurement in place, there were no clear optimization steps that could be taken to turn the accounts around.
The Solution
With The Tradition’s existing resident data, we were able to create customer lists helping us narrow down our targeting only to reach prospects that were significantly more likely to be interested in Tradition’s offerings.
With our target audience defined, our team used our 3-Step System to build campaigns that naturally moved prospects down the funnel from prospect to resident. Our campaigns made prospects aware of the Tradition Senior Living brand, educated them on the services Tradition offers and why they are important, and then offered the most interested prospects to book a virtual or in-person tour.
The Results
With a clearly defined audience and a great campaign structure moving prospects through the funnel from prospect to resident, we were able to increase total lead volume by over 400% and decrease the cost to acquire those leads by 93%.
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